Study after study supports the idea of “assortative mating”: the hypothesis that people generally date and marry partners who are like them in terms of social class, educational background, race, personality, and, of course, attractiveness.
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At the start of the semester, they asked students in small classes to rate the desirability of their classmates. (Desirability could incorporate non-physical attributes as well as good looks.) When the researchers looked at the ratings, they found that most students agreed on who was hot and who was not.
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More importantly, the students no longer agreed. Their rankings reflected their personal preferences about the non-physical attributes of the other people in the class. Where one classmate might find a student’s earnestness in class endearing, another might dislike it.
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While this may be tempting to say "the more you get to know someone, the better chance you have of liking them," that's not necessarily true because you have just as good of a chance as disliking them more as well. No net change. Inconclusive.
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In this case, the data is clear that men’s preferences are much more homogenous than women’s. “There are women who 95% of men say yes to, and there’s nothing like that for men,” says McLeod. “A man is really attractive if 40% of women say yes.”
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Americans increasingly marry someone they met on a first date rather than a high school sweetheart. And that can make the dating market a more brutal and competitive process.
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